Wednesday, June 4, 2014

Study Shows Meteoric Rise in E-Cigarette Ads Targeting Youth

Advertisements for electronic cigarettes (e-cigarettes) are popping up with alarming frequency in television programming aimed at a broad audience, including children and young adults. A study by Neilson shows the dramatic rise in e-cigarette commercials from 2011 to 2013. Exposure to TV ads for e-cigarettes increased by 256 percent for children between the ages of 12 and 17 years, and 321 percent for young adults between the ages of 18 and 24 years.

Unlike traditional cigarettes and other tobacco products, e-cigarettes are not regulated by the Food and Drug Administration, allowing e-cigarette companies the freedom to advertise where and how often they wish. That includes airing commercials during programs like CBS’s Survivor or ABC’s The Bachelor — shows very popular with young audiences.

Read more at Medscape Medical News.

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